Posted 10/26/2011 American Libraries Magazine
A grassroots push is a terrific advertising tool, and it can be really fun to pull off. It’s a wonderful motivator to get people out and keep them coming back to do more. An event can score press coverage, and it will allow you to frame the debate the way you want it to be seen. Having a rally, a march, or a read-in gets to the heart of activism and advocacy. Mobilizing people toward a common goal is an incredible achievement, in whatever form you accomplish it.